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YOUR top 5 SEO practices!
Dallas Scarlett • June 29, 2022
One Scarlett Marketing Inc
dallas@onescarlett.com
Here are the top 5 SEO practices to start with:
#1] You should write for people AND search engines
- You need a copywriter that can display SEO content for your user AND our search engines. Your key to success is to create original, interesting and high quality content that will ENGAGE users on your website.
- We also recommend installing a tool like grammarly to check you work. People and search engines like Google, Bing and Safari are aware of grammatical errors and so should you. You want to show off as an expert right?
#2] ENGAGE users and your Blog with RICH Media
- When you are creating ENGAGING content you NEED to include visual effects like photos, videos or infographics.
- These additional content tools that are captivating will increase the engagement on your posts/website AND increase their likelihood to share the content with their communities.
#3] Are you providing a POSITIVE user experience?
- You need to provide a genuine benefit to your users. Search engines like Google, Bing and Safari will know if you are using your site to AGGRESSIVELY advertise your service and being too pushy. A GREAT rule of thumb is to provide customer/user value first THEN ensure your content is SEO "search engine" friendly.
- Your priority should be providing a pleasant experience on your website. This is easily attainable with clear content, provide support when needed and always a source for viable information. Dominate your niche one content post at a time. Remember. Search Engine Optimization is a marathon NOT a sprint. Pace yourself sustainably .
#4] Create YOUR network of internal links. (Don't use too many!)
- You are missing out on webpage sessions. Why are your website statistics so poor? Because you DO NOT have a way to keep them on your website. Would you shop in a store that does not have fruit AND vegetables... not in this economy!
- Think of internal links as coupons you see in a shopping aisle, or a museum gift shop, or just one more song when out for the night... These are all EASY ways to keep customers in their store OR spending MORE while there.
- Make sure you follow a process that seems natural and not forced. You should be linking pages that make sense like linking broccoli to a definition page (when the user is reading a recipe) on your website. This is effective when you focus on providing more information to the user about the term or definition.
#5] What are your Core Web Vitals? (Powered by Google)
- Your Core Web Vitals take into account your PageSpeed Insights, Content Quality, Website Health and Authority and more. These are your standard website performance metrics created and current powered by Google as the largest and most popular search engine.
- Your Core Web Vitals will tell me how long your site takes to load, locate indexable pages, calculates on-site performance and how I can begin to resolve your issues. You can check your website page speed for FREE with PageSpeed Insights by Google here: https://pagespeed.web.dev/
Digital Marketing Expert Dallas Scarlett
Meet Dallas Scarlett, a dynamic Founder and CEO of One Scarlett Marketing Inc.
With a passion for innovation and a knack for leadership, Dallas has been transforming the digital marketing landscape professionally in Edmonton, Alberta, for over seven years.
His expertise spans SEO Copywriting, Search Ads 360, and Digital Marketing, backed by prestigious certifications from Google.
Dallas's unique blend of technical skills and emotional intelligence sets him apart, making him the go-to expert for tailored, data-driven marketing campaigns.
Dallas has partnered with prestigious organizations like:
Discover how Dallas can inspire your team and elevate your business to new heights. Connect with him today!
Contact Dallas Scarlett
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Conversion rate optimization (CRO) is the process of analyzing website performance, testing different approaches and optimizing specific elements to increase the rate at which visitors convert into customers and/or leads. CRO uses data analytics, customer feedback, and user testing to help businesses keep their costs low, generate more leads, and improve the overall customer experience. Where do we begin with Conversion Rate Optimization? CRO begins with an assessment of what’s working, what’s not working, and what needs improvement on a website. This includes analyzing the website’s design, usability, content layout, user experience, checkout process, and other factors that could potentially influence a visitor’s decision to convert. The next step is to identify what changes could be made in order to increase the rate of conversion. We need to pre-plan and create a hypothesis on performance Prior to testing, businesses must create hypotheses as to what types of changes are likely to achieve desired results. Site owners may use tools such as Google Analytics to track metrics regarding page visitors, page abandonment, and other performance indicators. Then a/b testing can be utilized to compare different versions of the website and determine which changes have the most positive impact on conversions. Such tests may involve comparing different headline phrasings, CTA buttons, landing-page designs, survey questions, and other elements. Testing efforts should be based on analytics, customer service inquiries, and user feedback. Iterative testing is an important part of the CRO process, as it allows businesses to continuously refine the website in order to meet their conversion goals. Always be advancing and improving upon your integrated digital marketing strategy Once the changes have been tested and shown to improve conversions, businesses can analyze the results to further refine their approach. This can help them to determine which elements, tactics, or combinations of both positively affect conversions. For example, if a change to the CTA button resulted in a higher rate of conversion, it may be beneficial to experiment with using different colors or phrases. Summary; TLDR In summary, conversion rate optimization is an important process for businesses to help maximize their results and stay ahead of the competition. The key to successful CRO is ongoing testing and analysis, as this enables businesses to refine their approach and ensure they’re putting their best foot forward.
Is is easy to forget this invaluable tool, we need to know our audience!
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