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Your Local Edmonton Business NEEDS Expert Digital Marketing
Dallas Scarlett • June 29, 2022
One Scarlett Marketing Inc
dallas@onescarlett.com
Your Local business needs a Google Business Profile.
Your Google Business Profile (GBP) is a potential customer's first impression of your business. This includes your reputation with Google Reviews, business location with Google Maps, eCommerce products with Google Shopping, and instant messaging with Google Messenger.
The customer will interact with your GBP by making reservations, calling your restaurant or shop, reading your reviews, seeing your and customer-posted photos, and getting directions to visit your location quickly.
Your GBP will have to:
- Appear at the top of the search results for your targeted keyword
- Contain relevant information posted by your customers relaying a 5-star experience.
- Continue to be relevant with continuous and targeted posting.
So, how do we address these 3 concerns?
Simple.
There is one thing that the majority of businesses fail to do.
Be consistent.
Consistency separates the professionals from the amateurs and the strong from the weak.
- Locate your focus keyword with One Scarlett, or use the Google Ads keyword planner. You can attack large search volume keywords or smaller more focused keywords.
- You already performed the work for your clients. Now they can help you succeed by leaving an intimate review, preferably with photos. This will be easy to do if you developed a positive relationship with your client.
- Now that you have your keywords time to double down. There might not be immediate results but if we refer to point #1 consistency is key.
Well, where do I start?
Well, there are a few avenues for you to check internally:
Have you made your Google Business Profile?
- Yes - Great! Now let’s optimize the content you are posting to this channel. There is right and wrong content to post.
- No - You have a new opportunity! Let’s meet up and get you started as soon as today. I am here to help you.
Have you researched keywords in your niche?
- Yes - Great! When was the last time you reviewed your list? It might be time for an update or refresh. Never hurts to check!
- No - Let’s get started. It is easy to find out where you are and where you need to be. Your opportunity is here.
Have you been consistent in your posting? (At least once per week)
- Yes - Excellent! You are well on your way to dominating your local niche. Keep up your good work. We are here to audit your profile.
- No - No worries! You are closer to consistency than you think. We can post for you or you can use our custom posting tool!
Have you got the itch to start?
Good. You are meant for this.
Start making money with assets on your Google Business Profile
today.
Subscribe to our YouTube:
https://www.youtube.com/@OneScarlettOnline
Head to
business.google.com to create your Google Business Profile right now.
Review your GBP with Google Partner Dallas with this link here:
https://live.vcita.com/site/3q9se79px75sm8nl/online-scheduling?service=a1ao7weafo13tdwt
Digital Marketing Expert Dallas Scarlett
Meet Dallas Scarlett, a dynamic Founder and CEO of One Scarlett Marketing Inc.
With a passion for innovation and a knack for leadership, Dallas has been transforming the digital marketing landscape professionally in Edmonton, Alberta, for over seven years.
His expertise spans SEO Copywriting, Search Ads 360, and Digital Marketing, backed by prestigious certifications from Google.
Dallas's unique blend of technical skills and emotional intelligence sets him apart, making him the go-to expert for tailored, data-driven marketing campaigns.
Dallas has partnered with prestigious organizations like:
Discover how Dallas can inspire your team and elevate your business to new heights. Connect with him today!
Contact Dallas Scarlett
If you want our services. Contact Us Below. OR Scroll for more articles!
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Conversion rate optimization (CRO) is the process of analyzing website performance, testing different approaches and optimizing specific elements to increase the rate at which visitors convert into customers and/or leads. CRO uses data analytics, customer feedback, and user testing to help businesses keep their costs low, generate more leads, and improve the overall customer experience. Where do we begin with Conversion Rate Optimization? CRO begins with an assessment of what’s working, what’s not working, and what needs improvement on a website. This includes analyzing the website’s design, usability, content layout, user experience, checkout process, and other factors that could potentially influence a visitor’s decision to convert. The next step is to identify what changes could be made in order to increase the rate of conversion. We need to pre-plan and create a hypothesis on performance Prior to testing, businesses must create hypotheses as to what types of changes are likely to achieve desired results. Site owners may use tools such as Google Analytics to track metrics regarding page visitors, page abandonment, and other performance indicators. Then a/b testing can be utilized to compare different versions of the website and determine which changes have the most positive impact on conversions. Such tests may involve comparing different headline phrasings, CTA buttons, landing-page designs, survey questions, and other elements. Testing efforts should be based on analytics, customer service inquiries, and user feedback. Iterative testing is an important part of the CRO process, as it allows businesses to continuously refine the website in order to meet their conversion goals. Always be advancing and improving upon your integrated digital marketing strategy Once the changes have been tested and shown to improve conversions, businesses can analyze the results to further refine their approach. This can help them to determine which elements, tactics, or combinations of both positively affect conversions. For example, if a change to the CTA button resulted in a higher rate of conversion, it may be beneficial to experiment with using different colors or phrases. Summary; TLDR In summary, conversion rate optimization is an important process for businesses to help maximize their results and stay ahead of the competition. The key to successful CRO is ongoing testing and analysis, as this enables businesses to refine their approach and ensure they’re putting their best foot forward.
Is is easy to forget this invaluable tool, we need to know our audience!
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