Canada Web Design & SEO Experts
One Scarlett Marketing is an Award Winning Website Design Agency
Our websites are fast, high ranking and affordable.
We do not need a sales team. Sales teams only drive up the cost on your end.
You will speak with and work with Digital Marketing Expert Dallas Scarlett.
Recent Website Design Work
One Scarlett Marketing Inc. Founder Dallas Scarlett has worked with companies accross North America in virtually every industry.
We've had the opportunity to create websites for a variety of businesses in Edmonton, aiming to update their online presence for 2024 standards and beyond. What defines a website as outdated? Consider whether your site effectively converts visitors into leads. If it doesn't, it may not be fulfilling its potential and could be just another among countless inactive sites. Unsure about your site's conversion rate? That's perfectly normal!
We will hold your hand (almost literally) every step of the way!
Our founder offers complimentary digital consultations to provide professional insights (Yes, it's completely FREE!). If you're interested, simply complete the form available here, and one of our team members will contact you within a day. For those seeking evidence of our expertise as a web design agency in Edmonton, feel free to explore some of our favorite projects from this year and past years.
Monarch Floors 1953 Inc.
Stephen Pugh Conflict Resolution Consulting
Quality Floors Leduc
One Scarlett Marketing Website Management & Consulting History
One Scarlett Marketing Inc. Founded by Dallas Scarlett
Spruce Grove Kinettes
Past Personal Website Management Projects by Dallas Scarlett
Conlon Motorsports Fort Saskatchewan
Conlon Motorsports Leduc
Conlon Motorsports St. Albert
Conlon Motorsports Fort McMurray
Keep Tobacco Sacred Collaboration
The Center for Professional Innovation & Education CFPIE
Albatross Golf Apparel
Mountain View Optometry
Payroll Jewelry
Scotts Sod
TK Ranch
Vacuum Specialists
Out of Bounds Restaurant
Cattail Crossing Golf & Winter Club
Who is Dallas Scarlett outside of One Scarlett Marketing?
Dallas has been quite busy since 1997.
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Conversion rate optimization (CRO) is the process of analyzing website performance, testing different approaches and optimizing specific elements to increase the rate at which visitors convert into customers and/or leads. CRO uses data analytics, customer feedback, and user testing to help businesses keep their costs low, generate more leads, and improve the overall customer experience. Where do we begin with Conversion Rate Optimization? CRO begins with an assessment of what’s working, what’s not working, and what needs improvement on a website. This includes analyzing the website’s design, usability, content layout, user experience, checkout process, and other factors that could potentially influence a visitor’s decision to convert. The next step is to identify what changes could be made in order to increase the rate of conversion. We need to pre-plan and create a hypothesis on performance Prior to testing, businesses must create hypotheses as to what types of changes are likely to achieve desired results. Site owners may use tools such as Google Analytics to track metrics regarding page visitors, page abandonment, and other performance indicators. Then a/b testing can be utilized to compare different versions of the website and determine which changes have the most positive impact on conversions. Such tests may involve comparing different headline phrasings, CTA buttons, landing-page designs, survey questions, and other elements. Testing efforts should be based on analytics, customer service inquiries, and user feedback. Iterative testing is an important part of the CRO process, as it allows businesses to continuously refine the website in order to meet their conversion goals. Always be advancing and improving upon your integrated digital marketing strategy Once the changes have been tested and shown to improve conversions, businesses can analyze the results to further refine their approach. This can help them to determine which elements, tactics, or combinations of both positively affect conversions. For example, if a change to the CTA button resulted in a higher rate of conversion, it may be beneficial to experiment with using different colors or phrases. Summary; TLDR In summary, conversion rate optimization is an important process for businesses to help maximize their results and stay ahead of the competition. The key to successful CRO is ongoing testing and analysis, as this enables businesses to refine their approach and ensure they’re putting their best foot forward.
Is is easy to forget this invaluable tool, we need to know our audience!
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