How to start digital marketing: 28 Free Digital Marketing Tools
Becoming your own digital marketing expert is a tedius task. With these 28 Free Digital Marketing tools, you will be ahead of the majority.
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Free Digital Marketing Tools
These digital marketing tools are free or affordable.
Best practices to increase Facebook Page engagement
Businesses, organizations, nonprofits, public figures and more connect with their fans and customers through Facebook Pages. A Facebook Page is a free way to post content and interact with your audience. To help increase engagement with the people who follow your Page on Facebook, try these best practices:
Post when followers are online: Post to increase your reach. Go to your Insights and see when your audience is most active. Your audience may be in a different time zone. If you have a lot of Page fans in a different country, make sure you post when they're awake and active. If the time difference is difficult to manage, you can schedule posts.
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How Pinterest content works
What kind of content can I make on Pinterest?
Pinterest is the app for inspiration. People use it to find all kinds of ideas, from everyday needs to purchases for big life moments. More than a specific aesthetic or perfection, people on Pinterest are looking for content they relate to and ideas that motivate them to try something new. You can post about anything that’s meaningful to you. We just ask that you keep your content (aka “Pins”) inspiring, positive and actionable. Think: ideas to improve your life or ideas to springboard off of, like your tried-and-true healthy weeknight dinners, a favorite self-care routine, or a how-to for upcycling old clothes.
How will people find my content?
Your Pins may appear in a few different places on Pinterest. The most prominent spot is the Pinterest home feed, which people see every time they open Pinterest. Every person sees a personalized feed of ideas related to their interests, so they’re likely to find content that appeals to them. Your Pins can also appear in people’s search results, or in “related Pin” sections near specific Pins or boards.
How does the recommendation system work?
Pinterest is different from other online platforms because content is displayed based on engagement signals and topics, rather than ranked chronologically. Your content will keep showing up for relevant audiences over time, long past the day you post it.
Social Media Account Creation
Get started with a FREE Google My Business
Profile right now!
Professional Google My Business Profile Creation
When someone searches for a business or place near their location, they’ll find local results across Google in places like Maps and Search. For example, you can probably find local results if you search for “Italian restaurant” from your mobile device. We try to show you the kind of nearby restaurant that you’d like to visit.
To improve your business’s local ranking, use Google Business Profile to claim and update your business information.
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View More Google Tips Here
Google My Business Profile
A Local SEO Hack
Local results favor the most relevant results for each search. Businesses with complete and accurate information are easier to match with the right searches.
Important: Make sure you keep your information up to date as your business changes.
Make sure you’ve entered complete business information in Business Profile so users know what you do, where you are, and when they can visit. Provide information like, but not limited to, your:
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Etsy
Sell what you love
Sell something that you love and believe in. If you're like most new sellers, you have other commitments such as work and family and you only have a limited amount of time for your new business. Selling something you love will help keep you motivated!
Get inspired.
Is there something that you would love to have that isn't out there yet? Read magazines and blogs, notice what people are wearing and buying. Look on Etsy. You don't want to copy someone else, but looking around may inspire ideas for something you can make that's uniquely yours.
Do some research.
Is there something that you feel is a great product that no one, or few people, are selling on Etsy? Selling something different will help you stand out from the crowd! Look in various categories and subcategories. Where can you make your mark?
Etsy Account Optimization
Squarespace
Free Web Design Tips
Customize Your 404 Page
If someone clicks a dead link on your site they will end up on a 404 page. The default 404 page in Squarespace isn't stellar, so I recommend creating your own. To create a 404 page in Squarespace go to Design > 404 Error and select the page you want as your 404 page. You can select any page on your site, but I recommend customizing a page from scratch.
Customize Your Site Description
You should customize the description of your site so it looks good in Google. To customize your description go to Marketing > SEO and change your 'SEO Site Description'. Be sure to use keywords in your description.
Create Images in Canva
My favorite tool for creating artwork for my site is Canva. It is 5x faster to use than Photoshop and you don't need to be a designer to create compelling imagery.
Squarespace Website Experts: One Scarlett Marketing Inc.
WIX
10 web design tips for a small business
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WordPress
Cool WordPress Tips and Tricks
Anytime you want to create a website on WordPress, you can find plenty of free and premium themes to get started with. One of the main advantages of using WordPress is the service of thousands of themes.
For a particular kind of website, let’s say a blog website, you can find tons and tons of free themes that give extravagant features on your site to make it a great success. The use of plugins makes it a cherry on the top!
However, there are few WordPress tips and tricks for beginners to try out. It makes the usage and creation of your website easier and simpler like never before. Hence, we have discovered these hacks after a detailed search to help you out in using WordPress better!
Enough with the explanation, let us dive into these cool hacks and try it out on our own website
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Shopify
18 tips for opening a successful online store
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GoDaddy
12 things you didn’t know you could do with GoDaddy’s Website Builder
Access crucial business data
Make your site easy to view everywhere
Blog until your heart's content
Manage your social media profiles
nclude high-quality images in your social media posts
Run email marketing campaigns
Let people book appointments directly
Improve your search engine optimisation (SEO)
Get help with your with your local SEO
Sell products online
Get started for free
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Duda
Compelling Copy
Put all the visual aspects to a website aside, and what we have left is the copy/text content. The copy of the website has a tremendous impact on the website's ability to convey a message. It probably makes up about 50% of the messaging. The other half is how it is displayed (the design).
Keep it simple
This one is tough because, as business owners, we want to stuff our text with all of our features and benefits to sell to the consumer our products/services. But, the consumers don't have the same passion as the business owners. We need to find a balance. As a consumer of a website, I am drawn to headers that are short and simple. They are effective in explaining what the company does in a single phrase.
This rule is especially important for the website's hero. I sometimes break this rule by including several sentences in the hero. Put one phrase at the top and optionally include a single short sentence.
Be Creative
Ideally, it would be best if you took the time to create headers and short sentences that are creative. These take time to come up with but can make a significant impact.
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Facebook Ads
Run better ads on Facebook with these advertising tips.
Be authentic to your brand. Start by considering your tone of voice, which can simply be a reflection of your business's personality.
Get to know your target audience.
Define your theme. Expand on what your event/product/service/business is about.
Drive engagement with video ads. It takes 30 minutes to create a short and engaging video. You can even make a still image come alive!
Facebook Ads Performance Audit
Google Ads
Focus on your advertising goals
Before building your Ads campaign, decide what your marketing objectives are. Deciding what you want before you create your campaign rather than after it’s already built will ensure that your targeting, budget, and formats are optimally effective and will help you set realistic goals for what you get out of each of these campaign settings.
Allocate budget based on performance
If you’re managing several campaigns, be sure to assign more budget to campaigns that perform better and are helping you reach your business goals and less budget to those that you’re using to experiment or that generate lower ROI.
Understand your audience
Creating effective ads can often demand your time to really consider the people who you hope will see and respond to your ads. Think about their specific needs and the questions they might have, and address their questions and needs with your product information, ad text, and other assets. Here are ad creation best practices for App campaigns, Display campaigns, Search campaigns, and Video campaigns.
7 Tips to improve your LinkedIn Profile
Choose the right profile picture for LinkedIn.
Your profile picture on your personal profile should be you on a white background or in a professional office setting.Your LinkedIn profile pictures should have your face and smile as the primary focus.
Business pages are encouraged to name their profile picture photo file the same as their business name. This helps your LinkedIn SEO.
Add a background photo.
This should convery your current position, your company banner or yourself in a professional setting relevant to you industry.
Make your headline more than just a job title.
Add more relevant details about your skills, projects and reputable companies you have worked for.
Declare war on buzzwords.
You can still use buzzwords in your post, but please ensure your post is educational AND ensure you have thought over the post more than once/
Grow your personal network.
Invite your classmates from all areas, add relevant people in your indusrty and connect with people you would want to become.
List your relevant skills.
This section always sounds like bragging. Trust me, it is not. You did all that hard work, you truly earned that position and project success. You did an excelllent job and the worlds deserves to know.
Use your personal network to grow your business.
Engage in LinkedIn conversations with other professionals. If you have a good connection with them, send them and invitation to like your business page.
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Chat GPT
5 Chat GPT Tips
Always use clear and concise prompts
Ask the machine what you want in as much detail as you can. Add key data filler points like "Act Like" or "You Are" or "You Already Know XYZ" to generate more detailed responses.
Provide Chat GPT with recources relevant to your topic
If you are using Chat GPT for a project, make sure you complete 100% of the initial research yourself. This means, you need to prepare a report manually, download it as a PDF and upload it to Chat GPT. We can all use AI to improve output... However, as professional digital marketing experts, we must not take shortcuts.
Tell Chat GPT what you want it to do
Do you want data from the last 12 months? Just ask! Chat GPT can pull relevant data from relevant time periods to give you the most precise answer possible.
Ask for responses in Chat GPT with Diffetent Formats
If you are using Chat GPT to create Social Media Marketing content, then ask for responses in different tones of voice. You will be amazed how one amazing social media post can turn into 10+ by simply asking for a new tone of voice.
Make your Chat GPT content sound like you.
Before you go into Chat GPT and start making requests, please ensure you do your own report on your own company. You will include all your services, clients, website info and anything related to business output aka any work done for clients. This will make Chat GPT act, think and sound like you... because it is you!
Zapier
Marketing Automations Simplified
Use Zapier to automatically source leads in spreadsheets
You can modernize your online paid advertising campaign with "Auto-Source." Auto Source is a One Scarlett Marketing Product that evenly distributes and formates your online lead in email.
Use Zapier to delegate leads to sales staff
This automations ensure every sales member gets an even amount of website leads. Your managers will get cc'd on every lead which makes follow-ups a breeze.
Use Zapier to condense and format website leads and paid advertising leads
Your sales staff deserves consistency. If every new lead has the same format, your team will spend more time pursuing the lead. Why? Because they do not have to interpret the lead. They know where the key lead information is and they can get right to work.
Google Workspace
Build instant trust when speaking with prospects and clients
You website domain is your lifeline. When speaking with customers you need a professional email address with your name attatched. One Scarlett Marketing Digital Marketing Experts also thinks you should include your professional headshot in your email signature.
Gain access to an unlimted number of Google Workspace Tools and Extensions
You will have access to Google Meet, Google Chat, Google Workspace, Google Drive, Google Docs, Google Slides, Google Sheets, Google Analytics, Google Search Console and more. You can install browser extentions like Honey and save on all your online purchases.
Become a Google Partner for more benefits
You can use Google Skillshop to earn your Google Credentials. This is an annual certification that proves you are up to date with Google's latest changes,
Google Search Console
Get a free report on your website traffic
You can analyze and separate data from months, to days to years. You can see which keywords bring you the most traffic and what pages are ranking on page one. You can also see which of your website pages are close to being ranked on page one. It would be wise to update that page with more content relevant to that keywords. Do not remove content, simply add a little more of your relevant and personal expertise to the mix.
Find hidden ranking opportunities within Google Search Console
Your Google Search Results will vary and you will have extremely highly performing pages and some low performing pages. When we see the highs and lows we have to ask ourselves... "What pages are worth my time and will give me my biggest return on investment?" The pages that will give your the highest ROI will be priority 1,2,3 and so on. Stay focused.
Get an accurate list of all the keywords you are ranking for
This Google Search Console Keyword Tracking Tool is a free way to find helpful keywords. Helpful keywords are keywords that rank on pages two or three of Google. These helpful keywords reveal themselves to you and show you the best way to optimize your website content.
Google Analytics
What is Google Analytics
Google Analytics, or GA, is a free analytics tool that gives you an in-depth look at your website and/or app performance. It integrates with Google's marketing and advertising platforms and products (including Google Ads, Search Console, and Google Data Studio) making it the only sensible choice for anyone using multiple Google tools.
Is Google Analytics Free?
For the average business. Yes. There's a free and a paid version of GA (the latter is called Analytics 360). Small and medium-sized businesses will likely get all the features you need from the free version. Analytics 360 begins at $150,000 per year (invoiced monthly) and increases after your site receives more than one billion monthly hits.
YouTube
Tips on growing your YouRube Channel
Pick the right channel name
This might seem obvious. Unless you are running a faceless, automated YouTube account you will need to pick an appropriate YouTube Channel name. The best way to pick a name is to have a high level overview of your YouTube Channel and summarize that is one, two or at most three words.
Understand your niche
Do not try to go to broad at first. There are some instances where getting a message out to more people will be enticing, but you will not find a sustainable customer base as fast as you should.
SEO optimzie your YouTube Channel
This is easy. Connect all your Social Media Links, use Canva to create yourself a YouTube Channel Profile Picture and same thing for the YouTube Channel Banner. Make sure you name the photo files the same as your channel name. I won't say why, just trust us, it works.
Set a consistent posting schedule
This is where you ask yourself... How committed am I right now? This question is easier to answer if you run a faceless YouTube channel, but much more challenging to integrate in your day to day life. Pro tip, when you decide you are in, go ALL IN for 12 months.
Canva
5 Graphic Design Tips for Beginners
Make sure you use custom image dimensions.
This is an underated SEO feature that Canva offers. You can Google what platforms prefer for image size. By creating the exact image size you automatically improve your content chances of being ranked on page one.
Always name your projects professionally
The name you pick for the photo might end up on Google. Always keep this in mind when naming projects and photos. Do not reveal sensitive information in your photo names.
Do not be afraid to scale your images
Think of a movie poster... now simplifiy that thought because we aren't that good... yet! You want the centre of the poster to capture the users attention. Do not be afraid to scale up.
Respect the simple design
Sometimes, simple is better. Do not over-complicate your design for the sake of feeling fancy. You in-fact might have the opposite effect on your desired outcome.
Minimized colours to send a clear message
We are not at Woodstock '69. Please keep your colour palate simple and easy to digest. If you complicate your colours you will eliminate the majority of users who might get a slight headache from the design. While I agree, there are some beautiful multi-coloured posters, when it comes to a small business, simple is better.
VCita
With VCita you can:
VCita Client Management System
Automatic Client Messages
Adding Clients & Contacts
Managing Client Info & Activity
Organizing Clients for Easy Categorization
Using your Inbox for Client Management & Communication
Managing and Sharing Documents
VCita Online Payement Collection
Setting Up Payments: Currency, Taxes, and Payment Processors
Accepting Online Payments
Managing and Tracking Payments
Creating and Sending Invoices and Estimates
Recording and Cancelling Payments
Set up Automated Billing
Robly
Powerful Email Automation with Robly
Trigger powerful automations based on landing page conversions
Easily craft compelling user journeys by combining landing page conversions and subscriptions with powerful email automation. Trigger welcome series, segment subscribers, kick off targeted email sequences, and more.
Local Falcon
Get real time Google My Business Tracking Location Rankings
Get a list of 99 of your closest competitors
With the click of a button you can search a 50 mile radius from your location for any keyword or search phrase. With your combined knowledge of Google Trends, you can really see where you need to be. As the saying goes, it will stick out like a sore thumb!
Unique ranking tracking software keyword search with Local Falcon give you a 360 degree view
You can use the top key words and search phrases from Google Trends and integrate them into your Google Business Profile keyword ranking. This is the easiest way to find where you need to spend your marketing dollars or time.
Automate monthly Google My Business Profile performance reports
Local Falcon has an internal keyword performance automation. Every month, your keyword perforamnce scans will be delivered directly to your inbox!
Google My Business Optimization Expert
Google Trends
Seperate your Google Trends data by date
In order to become an expert digital marketer, you need to understand how date, times and trends affect the search load. If you notice an anomoly in the data, take the date and time and punch them into Google Search. What came up? Any events? Any celebration dates you were unaware of? Can you use this to your advantage? Or was this a onece-in-a-lifetime trend? These are all the questions you have to ask yourself. Data... is more than data.
Trending searches vs top-searched keywords
This is a point so nice we basically made it twice! Within the Google Trends Dashboard you will see keywords like "Rising" and "Top Searched" or "Most Searched" and these all have important definitions. "Rising" - If Google notice a massive uptick (usually % based) the keyword will get a rising tag. Use the questions asked above to help you analyze the importance of this new rising keyword. "Top Searched" and "Most Searched" mean the same thing. You will be able to select time periods and see peaks and valleys of that keywords interest. Use this data and formulate paid advertising campaign around your industries peak season.
Remeber to choose relevant Google Trends topics
Some keywords can fall into multiple topics. For example "Television" and "Telivision" are similar topics. Even though one is a correct spelling and one is not, both keywords will rank pages differently.
Grammarly
Install the Grammarly App on Your Browser
Use Grammarly for email marketing
Grammarly will review your text in real time. It will suggest imrpoved phrasing based on your origial message. Just make sure it still sounds like you. We often ignore the grammarly suggestions, but that is because we do not expect busienss formal 24/7.
Use Grammarly for video editing
Grammarly is great for catching auto-caption errors. When you are in your online video editor, Grammarly reviews the text and points out hidden spelling errors.
Use Grammarly for presentation prep
If you are nervous about your tone, do not be afraid. Grammarly reviews your text and at your fingertips can magically make your presentation sound more confident!
Twitter or X
X can be used for many busienss purposes.
Get your business listed on X
Existing X users can create a business X account with ease. It will take you 5 minutes to create the X profile.
Create meaningful content for your X profile
Your content should be informative and insightful.
Follow and engage with relevant businesses and people in your area
Never be to proud to follow people first. Even if they do not follow you back, engaging with their social media will always keep you in the back of their minds.
Instagram is entirely based on calculated engagement and exposure.
According to HubSpot research, the best time to post on Instagram in North America is between 6 to 9 PM, as those were the hours with the highest engagement. It's no surprise: People tend to be winding down in the evenings, so naturally, they usually access their Instagram apps at around this time.
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Conversion rate optimization (CRO) is the process of analyzing website performance, testing different approaches and optimizing specific elements to increase the rate at which visitors convert into customers and/or leads. CRO uses data analytics, customer feedback, and user testing to help businesses keep their costs low, generate more leads, and improve the overall customer experience. Where do we begin with Conversion Rate Optimization? CRO begins with an assessment of what’s working, what’s not working, and what needs improvement on a website. This includes analyzing the website’s design, usability, content layout, user experience, checkout process, and other factors that could potentially influence a visitor’s decision to convert. The next step is to identify what changes could be made in order to increase the rate of conversion. We need to pre-plan and create a hypothesis on performance Prior to testing, businesses must create hypotheses as to what types of changes are likely to achieve desired results. Site owners may use tools such as Google Analytics to track metrics regarding page visitors, page abandonment, and other performance indicators. Then a/b testing can be utilized to compare different versions of the website and determine which changes have the most positive impact on conversions. Such tests may involve comparing different headline phrasings, CTA buttons, landing-page designs, survey questions, and other elements. Testing efforts should be based on analytics, customer service inquiries, and user feedback. Iterative testing is an important part of the CRO process, as it allows businesses to continuously refine the website in order to meet their conversion goals. Always be advancing and improving upon your integrated digital marketing strategy Once the changes have been tested and shown to improve conversions, businesses can analyze the results to further refine their approach. This can help them to determine which elements, tactics, or combinations of both positively affect conversions. For example, if a change to the CTA button resulted in a higher rate of conversion, it may be beneficial to experiment with using different colors or phrases. Summary; TLDR In summary, conversion rate optimization is an important process for businesses to help maximize their results and stay ahead of the competition. The key to successful CRO is ongoing testing and analysis, as this enables businesses to refine their approach and ensure they’re putting their best foot forward.
Is is easy to forget this invaluable tool, we need to know our audience!
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