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Why You Need a Secure Conversion Tracking Network
Dallas Scarlett • February 12, 2023
One Scarlett Marketing Inc
dallas@onescarlett.com
Without proper tracking, you are throwing money away.
Setting up conversion tracking is an important part of measuring the success of your paid search campaigns. It helps you to identify which campaigns, ad groups, and keywords are producing conversions, allowing you to optimize for better results in the future.
The first step to setting up conversion tracking is to create a conversion tracking tag. This tag can be a snippet of code that you place on the page or an image pixel that you put on the confirmation page. This code communicates back to the search engine every time someone converts to your website.
Once the conversion tracking tag is placed on your
website, you’ll create a conversion goal in your account. This is an action that you want to track, such as a purchase or signup. You can then assign a value to that conversion goal, which will be used to measure the performance of your campaigns.
You can then set up conversion tracking to specific campaigns, ad groups, and keywords. When you track conversions at the campaign and ad group level, you'll get an overall picture of which elements are performing well and where you should focus your ad spend. At the keyword level, you'll be able to track which specific searches are resulting in conversions.
With conversion tracking in place, you can measure the success of your campaigns,
adjust bids based on performance, and optimize to ensure you are making the most out of your search budget. Conversion tracking won't just help you identify and fix issues, but it will help you find out what’s working to dial in and refine future campaigns for the best results.
In short, setting up conversion tracking is an essential part of search engine marketing and will be invaluable for helping to guide your marketing decisions.
Digital Marketing Expert Dallas Scarlett
Meet Dallas Scarlett, a dynamic Founder and CEO of One Scarlett Marketing Inc.
With a passion for innovation and a knack for leadership, Dallas has been transforming the digital marketing landscape professionally in Edmonton, Alberta, for over seven years.
His expertise spans SEO Copywriting, Search Ads 360, and Digital Marketing, backed by prestigious certifications from Google.
Dallas's unique blend of technical skills and emotional intelligence sets him apart, making him the go-to expert for tailored, data-driven marketing campaigns.
Dallas has partnered with prestigious organizations like:
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Conversion rate optimization (CRO) is the process of analyzing website performance, testing different approaches and optimizing specific elements to increase the rate at which visitors convert into customers and/or leads. CRO uses data analytics, customer feedback, and user testing to help businesses keep their costs low, generate more leads, and improve the overall customer experience. Where do we begin with Conversion Rate Optimization? CRO begins with an assessment of what’s working, what’s not working, and what needs improvement on a website. This includes analyzing the website’s design, usability, content layout, user experience, checkout process, and other factors that could potentially influence a visitor’s decision to convert. The next step is to identify what changes could be made in order to increase the rate of conversion. We need to pre-plan and create a hypothesis on performance Prior to testing, businesses must create hypotheses as to what types of changes are likely to achieve desired results. Site owners may use tools such as Google Analytics to track metrics regarding page visitors, page abandonment, and other performance indicators. Then a/b testing can be utilized to compare different versions of the website and determine which changes have the most positive impact on conversions. Such tests may involve comparing different headline phrasings, CTA buttons, landing-page designs, survey questions, and other elements. Testing efforts should be based on analytics, customer service inquiries, and user feedback. Iterative testing is an important part of the CRO process, as it allows businesses to continuously refine the website in order to meet their conversion goals. Always be advancing and improving upon your integrated digital marketing strategy Once the changes have been tested and shown to improve conversions, businesses can analyze the results to further refine their approach. This can help them to determine which elements, tactics, or combinations of both positively affect conversions. For example, if a change to the CTA button resulted in a higher rate of conversion, it may be beneficial to experiment with using different colors or phrases. Summary; TLDR In summary, conversion rate optimization is an important process for businesses to help maximize their results and stay ahead of the competition. The key to successful CRO is ongoing testing and analysis, as this enables businesses to refine their approach and ensure they’re putting their best foot forward.
Is is easy to forget this invaluable tool, we need to know our audience!
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