Mobile and Social Media Marketing are two of the most powerful tools available to businesses today, allowing them to reach out to potential customers, keep in touch with current customers, and drive sales. Utilizing the right technologies, the right approach, and the right resources, businesses are able to dramatically increase their sales and profits.

Website Usage Statistics

According to the latest research, there are now more active mobile users than desktop users, so it has become crucial for businesses to join the trend and leverage mobile device features such as GPS, QR codes, and apps. Mobile marketing techniques such as SMS/MMS campaigns, apps, email, and mobile webpages are a must for businesses looking to capitalize on being available to customers 24/7.

In addition, businesses need to make sure that their websites, emails, ad campaigns, blogs and other online content are optimized for mobile devices. This ensures that customers will have the best possible viewing experience, regardless of what type of device they are using.

What about Social Media Marketing?

On the other hand, Social Media Marketing involves using popular social networks such as Facebook, Twitter, Instagram, Pinterest, and YouTube to reach out to target audiences and increase brand awareness. Companies assemble and post interesting content to entice customers and create conversations.

For businesses, it’s important to understand that Social Media Marketing is more than just posting deals and discounts. It’s about engaging with customers and building relationships. Companies should be using the available technologies to create campaigns tailored to each target audience.

Social Media Marketing relies heavily on user-generated content (UGC). This is content generated by customers such as reviews, testimonials, and photos. By utilizing this content, companies are able to market their products and services in a more personal and engaging way. It also encourages customers to express themselves and share their experiences - resulting in unparalleled positive advertising.

How can we maximize all Social Media Channels?

Finally, businesses must also take advantage of the different types of advertising available through social media channels. Traditional ads such as banner ads, pop-ups and text ads are still effective, but increasingly businesses are also leveraging video, sponsored stories, and influencer marketing.

These two types of marketing have distinct advantages, and businesses must determine which ones will be most effective for them. By utilizing both Mobile and Social Media Marketing, businesses can establish an engaging presence, interact with customers, and ultimately, increase their sales.